RareMaven Media was on the scene at this year’s Curators Summit, presented by Eventnoire, in Atlanta.
Curators, content creators, culture enthusiasts, and event planners gathered to learn how to “balance education, conversation, and connection” in order to build thriving, relevant, and intentional events curated for their brands, businesses, and partnerships.
The event featured in-depth panel discussions, fireside chats, networking opportunities, and a pitch session in which one winner received funding along with marketing and mentorship support for their signature event.
Panelists included Makeda Bell, senior manager of Culture and Influence Marketing at Microsoft; Kenny Burns, known as “The Lifestyle Specialist”; and Jason Carter, founder of One MusicFest.
Panel topics included “Secrets to Building Community & Selling Out Your Events” and “From Hustle to Holdings: Turning Events & Community Into Equity,” along with a sponsorship-focused session titled “Getting to the Bag.”
During the sponsorship panel, Chantel George of Sistas In Sales; Aneisia Williams of dreambloc; Jahmal Walker of The Millennium Academy; and Kevin Gough of Pronghorn discussed the importance of event curators understanding the companies from which they seek sponsorship. Panelists emphasized building long-term relationships with brands, knowing and leveraging event data, and researching companies to understand their pain points in order to stand out when pitching.
left to right: Chantel George, Aneisia Williams, Jahmal Walker
“You need to know what the win is before you even send a sponsorship deck,” George said.
Panelists also discussed understanding the value an event brings to prospective sponsors and how brands can re-target key demographics after the event.
“The offering has to go beyond the logo—what’s the value, and how can you quantify that?” Williams said.
Gough added that curators should create a brand-specific concept within their deck alongside logo placement and avoid discussing rates until a formal meeting is secured.
The summit also featured a pitch competition, where Diamond Bradley, founder and arts director of The Primary Movement, won $5,000 toward her upcoming art show event series this spring. Eventnoire will support Bradley not only with the awarded funds but also through marketing strategy and promotional support. She plans to host the series in Atlanta, New York City, and New Orleans.
Diamond Bradley
The event concluded with “The Future of Eventing: Hear from the Leaders on 2026 Trends Driving Staple Cultural Experiences,” a panel and Q&A session featuring Burns; Teccara Carmack, founder of The Komposit Group; Carter; and Michael Barclay, chief events officer at Sundial.
Panelists spoke about the importance of maintaining an authentic brand identity and resisting trend-chasing in an era where social media heavily influences culture and consumer behavior.
“Do your one thing and do it very, very, very well,” Carmack said.
“Stop lying to yourself,” Burns said. He referenced his upcoming role as host of this year’s Essence Festival, noting that a marketing executive once told him he was “not an influencer” but “influential,” reinforcing the importance of authenticity and clarity in brand identity.
Carter also described how his journey to launching One MusicFest stemmed from first focusing on other key business ventures that eventually created vertical opportunities for the festival’s growth.
“Do something extremely well and see the verticals that come from that,” Carter said.
The Curators Summit was presented by Eventnoire, an events newsletter and app designed to help users discover cultural events and build communities throughout the United States.
For event curation and photography services, visit the RareMaven Media services page for more information.
